Подреждане Списание "Бизнес управление" по Заглавие
Показване на публикации 210-229 от 943
-
THE IMPACT OF THE BRAND IN ACHIEVING COMPETITIVE ADVANTAGE:-AN ANALYTIC STUDY ON ZAIN IRAQ'S MOBILE CELL-PHONE COMPANY IN AL-DIWANIYAH GOVERNORATE IN IRAQ
(Tsenov Publishing House, 2017)This research aims to find out the role of the Brand in the process of achieving the competitive advantage from strategic perspective through identifying the important role that the marketing activity has in the work of ... -
The Impact Of The Tax Harmonization Process (On The Example Of Vat) On Budget Revenues In 25 Selected Eu Countries - A Comparative Analysis
(Tsenov Publishing House, 2022)As a result of the progressive integration of European countries, a need has emerged to integrate tax law provisions, especially in the field of indirect taxes. Over the years, it has been possible to introduce several ... -
The Influence Of Social Media On Advertising Tourism Services (In The Example Of Bulgaria)
(Tsenov Publishing House, 2023)This article aims to provide an in-depth review of current literature related to the rapid and inevitable spread of social networks as a source of information influencing consumer opinion. To achieve this, it looks at how ... -
THE INFRASTRUCTURE OF LARGE ENTERPRISES IN BULGARIA – CHARACTERISTICS AND PROBLEMS
(Tsenov Publishing House, 2019)An information infrastructure is part of the overall infrastructure of enterprises. It refers to hardware, software, data management technologies, network and telecommunication technologies and services as well as the staff ... -
THE INNOVATION RECEPTIVITY OF ENTERPRISES AS THE BASIS OF THEIR ECONOMIC GROWTH AND DEVELOPMENT
(Tsenov Publishing House, 2018)The paper deals with issues related to the innovation receptivity of enterprises which is indicative of their preparedness and ability to introduce innovations and intensify their innovative activity. High innovation ... -
The International Investment Position of Bulgarian Economy in the Period from 2010 to 2019
(Tsenov Publishing House, 2020)The period from 2010 to 2019 may be defined as a post-crisis stage in the historic development of the global economy. This refers to Bulgarian economy as well, which went through a recession to then reach a situation of ... -
THE INTERPRETATION OF FINANCIAL STATEMENTS IN TERMS OF CONTEMPORARY FINANCIAL ANALYSIS
(АИ "Ценов", 2017)The evolution of financial analysis is accompanied by an extensive use of indicators whose calculation is based on data provided both by entities in their financial statements and by financial markets. The analysis of data ... -
THE ISSUE OF THE NUMBER OF HOSPITALS AND THEIR CAPACITY AND EFFECTIVENESS IN BULGARIA
(АИ "Ценов", 2013)Over the last decade in Bulgaria medical institutions for health care have functioned in an unsustainable and unfavorable environment. This is particularly true for hospitals in towns or villages as some of them have gone ... -
THE LIFE CYCLE OF PARTNERSHIPS BETWEEN COMPANIES IN THE RUSSIAN ELECTRONICS INDUSTRY
(АИ "Ценов", 2016)Professional players on the Russian market in microelectronics form temporary partnerships so that they can design and develop microelectronic devices with a certain life cycle. This paper proves that the capacity of such ... -
THE NEED TO EVALUATE ECOSYSTEM BENEFITS
(АИ "Ценов", 2015)To preserve our environment means to preserve the soil, the water, and the natural resources, i.e. life on our planet. And indeed, unspoilt nature is not only a prerequisite, but also valuable capital for doing business ... -
The Non-Life Insurance Market In Bulgaria - 15 Years After The Country's Accession To The European Union
(Tsenov Publishing House, 2023)The main aim of the study is to establish the state and development of the leading insurance industry in our country – Non-Life Insurance, as well as to outline its importance as an economic sector and to determine its ... -
THE POTENTIAL OF SOCIAL MEDIA FOR THE BUSINESS OF COMPANIES
(АИ "Ценов", 2015)The popularity of social media is constantly growing. More than 84% of Internet users have accounts on social networks and spend between two and four hours per day on the Internet. Each user has 195 “friends” on average. ... -
THE POWER BETWEEN KNOWLEDGE AND CONFORMITY
(АИ "Ценов", 2013)This article is dedicated to the phenomenon of “power.” At the beginning, power is discussed in more general terms as the “purposeful impact on people” is emphasised. Then we move on to knowledge as the only source of ... -
THE PROFESSIONAL COMPETENCE OF PUBLIC SECTOR INTERNAL AUDITORS IN BULGARIA – OPPORTUNITIES AND CHALLENGES
(Tsenov Publishing House, 2019)Public sector internal control continues to be a major issue due to its essential role in the governance of public funds and activities. This article focuses on internal audit and the problems and opportunities related to ... -
The Role Of Corporate Tax, Earnings And Debt In Determining Dividend Policy Of Firms
(Tsenov Publishing House, 2022)Dividend policy is a critical component of corporate finance strategy, which, when properly implemented, will allow firms to grow. In general, equity holders or corporate fund providers expect a favourable dividend policy ... -
The Role Of Hrm In Employee Motivation: Strategies And Key Factors In The Modern Workplace (Example Of Georgia)
(Tsenov Publishing House, 2023)An effective human resource management (HRM) system plays a pivotal role in the success of organizations and institutions. In today's dynamic landscape, enhancing service quality and gaining public trust are inextricably ... -
The Role Of Human Capital For Economic Development In A Digitalized World
(Tsenov Publishing House, 2023)The article is aimed at studying the features of the relationship between economic development, human capital and information and communication technologies. The panel sample includes data for 87 countries for 2019. The ... -
THE ROLE OF INSURANCE CULTURE IN THE DEVELOPMENT OF THE INSURANCE BUSINESS
(АИ "Ценов", 2013)This article discusses insurance culture as a factor in the development of the insurance business. The author assumes that the image of insurers is directly dependent on insurance culture. Special attention is paid to ... -
The Role Of Internet Resources And Social Media In The Strategic Development Of Tourism
(Tsenov Publishing House, 2023)The article is devoted to the study of the influence of Internet resources, social networks in particular, on the dynamics of inbound world tourist flows. A 30-year dynamic series of the number of Internet users with 5-year ... -
The State Of E-Government And Digital Administrative Services In The Republic Of Bulgaria
(Tsenov Publishing House, 2021)The present article3 focuses on the problems of e-government and digital administrative services on a European scale and in the Republic of Bulgaria in particular. This is a controversial topic, important for all economic ...