Browsing Списание "Бизнес управление" by Title
Now showing items 29-48 of 961
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ANALYSIS OF METHODS FOR BRAND EQUITY VALUATION
(АИ "Ценов", 2015)The impact of brands has become more powerful than ever in the contemporary world and brand managers are aware that brand growth and expansion are essential for the increase of sales and the development of companies in ... -
Analysis Of The Behaviour Of Online Consumers From The European Union: Relationships And Extreme Values
(Tsenov Publishing House, 2023)The present study aims to reveal relationships and extreme values concerning online consumer activity within the European Union. The conclusions of the research are based on official statistics relating to people from the ... -
ANALYTICAL PROCEDURES IN SALES FORCASTING BASED ON FACTORS OF INFLUENCE
(АИ "Ценов", 2015)The article discusses the analytical procedures that can be used by the auditor at the stage of obtaining information, such as the verification of the procedures in order to collect direct evidence of the errors, irregularities ... -
Analyzing The Adoption Of Mobile Banking Service In Vietnam: Extending Utaut2 With Fear Of Covid-19
(Tsenov Publishing House, 2023)In Vietnam, the acceptance rate of mobile banking is still at a low level despite the efforts from banks and the government. Therefore, it is important to look at the elements influencing Vietnamese customers' adoption of ... -
APPLICATION OF BEHAVIORAL FINANCE IN MODELING BULGARIAN EQUITY RISK PREMIUM
(АИ "Ценов", 2015)The paper seeks a plausible explanation of the magnitude of equity risk premium, by modeling leading behavioral concepts in the conditions of Bulgarian capital market. Firstly, the fair equity risk premium is derived by ... -
Application of information technologies in the economy and education of the republic Of Belarus: condition, problems and prospects
(Tsenov Publishing House, 2021)The article examines the level of development of the digital economy and information technologies in the Republic of Belarus from the global ratings point of view, identifies the problems of using information technologies ... -
APPLICATIONS OF THE BYOD CONCEPTION – BENEFITS, RISKS AND APPROACHES
(АИ "Ценов", 2014)Mobile devices have dramatically changed perceptions regarding the work of employees and the dimensions of modern business. The popularity of the concept of BYOD (Bring Your Own Device) is due to one of the essential ... -
APPLIED ASPECTS OF ACCOUNTING BUDGETING
(АИ "Ценов", 2013)Unlike Bulgarian accounting theory and practice, global accounting theory and practice treat budgeting and analysis as a whole. The situation in our country in recent years has introduced a new concept of business ... -
APPLYING MOBILE TECHNOLOGIES IN BUSINESS
(АИ "Ценов", 2013)Mobile technologies have entered modern business faster and more extensively, as a result of which it becomes more flexible, dynamic,communicative and effective. This article outlines the prerequisites, capacity and forms ... -
Applying the architectural approach to the design of a digital platform: the case study of an aviation holding company
(Tsenov Publishing House, 2018)This article presents an example of effectively applying the architectural approach to the design of a digital platform to aggregate digital services in an industrial enterprise, based on the case study of an aviation ... -
APPROACHES FOR IMPROVING THE ACCOUNTING OF TRADE RECEIVABLES BY ENTERPRISES
(АИ "Ценов", 2014)This paper deals with the accounting interpretation of trade receivables for sales made by enterprises in the course of their business. Their nature, functional role, and meaning for economic entities are described in a ... -
Aspects of rational behaviour in organisational management
(Tsenov Publishing House, 2018)The paper deals with the specific features of some behavioural aspects of organizational management. It offers a slightly different interpretation by focusing on rational behaviour, which, in our opinion, is a major factor ... -
Assessing Maturity of the Risk Management System in Higher Education Institutions
(Tsenov Publishing House, 2020)The article aims to seek answers to four research questions, focusing on the specifics, existing practice, available scientific publications on the issue of assessing the maturity of risk management in universities; the ... -
BLOCKCHAIN – AN OPPORTUNITY FOR DEVELOPING NEW BUSINESS MODELS
(Tsenov Publishing House, 2018)Over the last years, the blockchain technology has attracted the attention of both business users and IT specialists. In essence, blockchain or a chain of blocks is a distributed and decentralized database replicated across ... -
BRAND VALUE CO-CREATION VIA THE PLATFORM ENTERPRISE
(Tsenov Publishing House, 2017)Firms today focus on the development of long-term customer relationships and seek ways to actively involve customers in the marketing process. Platform enterprises such as Amazon, Airbnb, and Uber are spearheading the ... -
BRAND VALUE CO-CREATION VIA THE PLATFORM ENTERPRISE
(Tsenov Publishing House, 2017)Firms today focus on the development of long-term customer relationships and seek ways to actively involve customers in the marketing process. Platform enterprises such as Amazon, Airbnb, and Uber are spearheading the ... -
Building a Concept for Cyber Security of an Educational Organization in Bulgaria
(Tsenov Publishing House, 2024)Background: The topic of cyber security of organizations is becoming more relevant for modern societies. In that area, both scientific research and practical applications of various platforms, technologies, and tools for ... -
Building a Concept for Cyber Security of an Educational Organization in Bulgaria
(Tsenov Publishing House, 2024)Background: The topic of cyber security of organizations is becoming more relevant for modern societies. In that area, both scientific research and practical applications of various platforms, technologies, and tools for ... -
Building An Effective Relationship "Education-Science-Business" - Strategic Objective And Means For Increasing The Efficiency Of Higher Education Expenditures
(Tsenov Publishing House, 2021)In the modern conditions of knowledge-based economy, higher education has the extremely responsible task of preparing specialists with a high level of theoretical and practical knowledge, skills and competencies in the ... -
BULGARIAN TOURISM – BETWEEN CLASSICAL AND POPULAR GENRES
(АИ "Ценов", 2013)The nature of developing tourism as a business depends largely on the objectives pursued and on the demand of the tourists it attracts as customers. To determine the nature of the modern tourist business in Bulgaria, this ...