Now showing items 21-40 of 763

    • ANALYSING THE FINANCIAL VARIABLES OF BULGARIAN MUNICIPALITIES FOR THE PURPOSE OF THEIR FINANCIAL RECOVERY 

      Ivanova, Diyana; Kusheva, Galya (Tsenov Publishing House, 2017)
      Some of the latest supplements to the Public Finance Act deal with the local management of public funds and activities and prescribe a procedure for identifying municipalities in a financial difficulty and adopting measures ...
    • ANALYSIS OF METHODS FOR BRAND EQUITY VALUATION 

      Goranova, Penka (АИ "Ценов", 2015)
      The impact of brands has become more powerful than ever in the contemporary world and brand managers are aware that brand growth and expansion are essential for the increase of sales and the development of companies in ...
    • ANALYTICAL PROCEDURES IN SALES FORCASTING BASED ON FACTORS OF INFLUENCE 

      Alexeyeva, Alla (АИ "Ценов", 2015)
      The article discusses the analytical procedures that can be used by the auditor at the stage of obtaining information, such as the verification of the procedures in order to collect direct evidence of the errors, irregularities ...
    • APPLICATION OF BEHAVIORAL FINANCE IN MODELING BULGARIAN EQUITY RISK PREMIUM 

      Pavlov, Tsvetan (АИ "Ценов", 2015)
      The paper seeks a plausible explanation of the magnitude of equity risk premium, by modeling leading behavioral concepts in the conditions of Bulgarian capital market. Firstly, the fair equity risk premium is derived by ...
    • APPLICATIONS OF THE BYOD CONCEPTION – BENEFITS, RISKS AND APPROACHES 

      Varbanov, Roumen (АИ "Ценов", 2014)
      Mobile devices have dramatically changed perceptions regarding the work of employees and the dimensions of modern business. The popularity of the concept of BYOD (Bring Your Own Device) is due to one of the essential ...
    • APPLIED ASPECTS OF ACCOUNTING BUDGETING 

      Chipriyanova, Galina (АИ "Ценов", 2013)
      Unlike Bulgarian accounting theory and practice, global accounting theory and practice treat budgeting and analysis as a whole. The situation in our country in recent years has introduced a new concept of business ...
    • APPLYING MOBILE TECHNOLOGIES IN BUSINESS 

      Kraeva, Violeta (АИ "Ценов", 2013)
      Mobile technologies have entered modern business faster and more extensively, as a result of which it becomes more flexible, dynamic,communicative and effective. This article outlines the prerequisites, capacity and forms ...
    • Applying the architectural approach to the design of a digital platform: the case study of an aviation holding company 

      Zaramenskih, Evgeniy (Tsenov Publishing House, 2018)
      This article presents an example of effectively applying the architectural approach to the design of a digital platform to aggregate digital services in an industrial enterprise, based on the case study of an aviation ...
    • APPROACHES FOR IMPROVING THE ACCOUNTING OF TRADE RECEIVABLES BY ENTERPRISES 

      Andreev, Ivan (АИ "Ценов", 2014)
      This paper deals with the accounting interpretation of trade receivables for sales made by enterprises in the course of their business. Their nature, functional role, and meaning for economic entities are described in a ...
    • Aspects of rational behaviour in organisational management 

      Yordanova, Elena (Tsenov Publishing House, 2018)
      The paper deals with the specific features of some behavioural aspects of organizational management. It offers a slightly different interpretation by focusing on rational behaviour, which, in our opinion, is a major factor ...
    • BLOCKCHAIN – AN OPPORTUNITY FOR DEVELOPING NEW BUSINESS MODELS 

      Filipova, Nadezhda (Tsenov Publishing House, 2018)
      Over the last years, the blockchain technology has attracted the attention of both business users and IT specialists. In essence, blockchain or a chain of blocks is a distributed and decentralized database replicated across ...
    • BRAND VALUE CO-CREATION VIA THE PLATFORM ENTERPRISE 

      Dimitrova, Boryana; Smith, Brent; Andras, Trina (Tsenov Publishing House, 2017)
      Firms today focus on the development of long-term customer relationships and seek ways to actively involve customers in the marketing process. Platform enterprises such as Amazon, Airbnb, and Uber are spearheading the ...
    • BRAND VALUE CO-CREATION VIA THE PLATFORM ENTERPRISE 

      Dimitrova, Boryana; Smith, Brent; Andras, Trina (Tsenov Publishing House, 2017)
      Firms today focus on the development of long-term customer relationships and seek ways to actively involve customers in the marketing process. Platform enterprises such as Amazon, Airbnb, and Uber are spearheading the ...
    • BULGARIAN TOURISM – BETWEEN CLASSICAL AND POPULAR GENRES 

      Gorcheva, Tanya (АИ "Ценов", 2013)
      The nature of developing tourism as a business depends largely on the objectives pursued and on the demand of the tourists it attracts as customers. To determine the nature of the modern tourist business in Bulgaria, this ...
    • BUSINESS CRISIS MANAGEMENT AND ITS IMPACT ON THE ACCOUNTING POLICY OF ENTERPRISES 

      Chipriyanov, Mihayl; Chipriyanova, Galina (АИ "Ценов", 2014)
      Business crisis management is extremely important. Underestimating its importance may result in significant losses for owners, or even put an end to the operation of an enterprise. Hence, the unequivocal conclusion that ...
    • BUSINESS INTERNATIONALISATION IN LOW COMPETITIVE ECONOMIES 

      Otvarukhina, N.; Myl’nikova, A. (АИ "Ценов", 2016)
      The article deals with the theo nationalisation. It presents the results of researching the processes of import substitution and export orientation of Russian enterprises, as well as the authors’ ideas about the scientific ...
    • CHALLENGES FOR ENSURING THE DATA SECURITY OF COMMERCIAL BANKS 

      Вojinov, Bojidar (АИ "Ценов", 2016)
      The introduction of new information and communication technology into banking has radically altered the essence and character of banking activity. Alongside the competitive advantages and the direct economic effect of the ...
    • CHARACTERISTICS AND APPLICATION OF NON-TARIFF INSTRUMENTS FOR CONDUCTING CUSTOMS POLICY 

      Angelov, Angel (АИ "Ценов", 2015)
      In order to realize the customs policy of every country, two groups of instruments are used: purely customs instruments - the duty rates for individual products; legally mandated methods for calculating customs values; the ...
    • CHARACTERISTICS OF THE MARKET BEHAVIOUR OF BULGARIAN INDUSTRIAL ENTERPRISES 

      Ivanova, Zoya (АИ "Ценов", 2014)
      Due to the complex and dynamic situation in commodities markets, Bulgarian industrial enterprises need to apply more flexible and efficient approaches in order to adapt promptly to contemporary challenges. Industrial ...
    • CO-ACTIVITY THROUGH THE PRISM OF SOCIAL ACTIVITY, BEHAVIOURAL INDEFINITENESS AND MANAGERIAL INSIGHT 

      Kamenov, Kamen (АИ "Ценов", 2014)
      This article looks at the relationship between success, the role of personal and professional quality and the group, on the one hand, and the significance of a co-activity environment on the other. The final result, which ...