Browsing Списание "Бизнес управление" by Author "Andonovska, Magdalena"

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Specific Character Of The Media As Business Organizations And Models For Analysing The Values Created By Them

Chipriyanov, Mihail; Andonovska, Magdalena (Tsenov Publishing House, 2022)

The article focuses on current issues related to strategic analysis of value creation in the media. At the beginning, the characteristic features of a media organization as such are presented and the specific aspects of ...