Browsing Списание "Бизнес управление" by Author "Goranova, Penka"
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ANALYSIS OF METHODS FOR BRAND EQUITY VALUATION
Goranova, Penka (АИ "Ценов", 2015)The impact of brands has become more powerful than ever in the contemporary world and brand managers are aware that brand growth and expansion are essential for the increase of sales and the development of companies in ... -
CUSTOMER RELATIONSHIP MANAGEMENT – A STRATEGY FOR COMPANIES TO ESTABLISH A COMPETITIVE ADVANTAGE
Goranova, Penka (АИ "Ценов", 2013)Customer relationship marketing is complemented by the strategic vision of business development – customer management - which includes the following: customer analysis, customer contributions, life cycle, etc. The two ...