Browsing Списание "Бизнес управление" by Author "Gorcheva, Tanya"

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    • BULGARIAN TOURISM – BETWEEN CLASSICAL AND POPULAR GENRES 

      Gorcheva, Tanya (АИ "Ценов", 2013)
      The nature of developing tourism as a business depends largely on the objectives pursued and on the demand of the tourists it attracts as customers. To determine the nature of the modern tourist business in Bulgaria, this ...

    • ORGANISATIONAL FORMS AND SOLUTIONS FOR EXPORT PROMOTION 

      Gorcheva, Tanya (АИ "Ценов", 2015)
      The major objective of this research is to trace the origin and development of organisational forms and solutions for export promotion in order to identify the essential characteristics of contemporary export promotion ...