Now showing items 1-2 of 2

    • CONTEMPORARY DIMENSIONS OF SALES MANAGEMENT 

      Grigorova, Vanya (Tsenov Publishing House, 2019)
      The paper analyses changes in the factors of the macro- and micro- marketing environment that have given a new image to contemporary sales over the last two decades. It also reviews key concepts and approaches to modern ...
    • The symbiosis between integrated distribution systems and contemporary information technologies 

      Grigorova, Vanya (Tsenov Publishing House, 2018)
      Distribution systems as we know them today are the result of their interaction with business environment factors and information technologies. Based on the conceptual characteristics of integrated distribution systems and ...