Browsing Списание "Бизнес управление" by Author "Lyubenov, Lyubomir"
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Communication Policies of Beekeeping Farms in Bulgaria within the Context of the Common Agricultural Policy of the EU
Lyubenov, Lyubomir (Tsenov Publishing House, 2020)The substantial export potential of Bulgarian beekeeping requiresthat any national programme on beekeeping include promotion measures about thirdcountries and EU member-states. Those measures should primarily ... -
Online Retail Channels for Organic Bee Products
Lyubenov, Lyubomir (Tsenov Publishing House, 2020)The focus of the research is on online retail channels for organic bee products. They create short supply chains and ensure access to local and global markets and new market segments, which do not exist on offline markets. ... -
Strategic Marketing Relations In The Beekeeping Sector In Ruse District
Lyubenov, Lyubomir (Tsenov Publishing House, 2021)Farms are facing a marketing problem (difficult realization and low competitiveness), which requires strategic relationship marketing at sectoral (beekeeping, etc.) and regional level - Ruse district, etc. The aim is to ... -
Strategic Marketing Relations In The Beekeeping Sector In Ruse District
Lyubenov, Lyubomir (Tsenov Publishing House, 2021)Farms are facing a marketing problem (difficult realization and low competitiveness), which requires strategic relationship marketing at sectoral (beekeeping, etc.) and regional level - Ruse district, etc. The aim is to ...