Browsing Списание "Бизнес управление" by Subject "digitalization"
Now showing items 1-3 of 3
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Business Intelligence Competence And Enterprise Resource Planning (Erp) Systems Tools
(Tsenov Publishing House, 2022)The study focuses on current aspects of implementing contemporary digital tools for solving planned tasks and achieving goals. The potential of integrated enterprise resource planning (ERP) systems is analysed, as well as ... -
Digital Marketing In Retail Banking – Analysis Of Managers’ Attitudes
(Tsenov Publishing House, 2023)This study explores the digitalization of the banking sector in Serbia and the attitudes of bank managers towards digital communication channels and the future of the industry. A survey was conducted with 87 bank mangers ... -
The Influence Of Social Media On Advertising Tourism Services (In The Example Of Bulgaria)
(Tsenov Publishing House, 2023)This article aims to provide an in-depth review of current literature related to the rapid and inevitable spread of social networks as a source of information influencing consumer opinion. To achieve this, it looks at how ...