Browsing Списание "Бизнес управление" by Subject "dynamic capabilities approach"
Now showing items 1-2 of 2
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BRAND VALUE CO-CREATION VIA THE PLATFORM ENTERPRISE
(Tsenov Publishing House, 2017)Firms today focus on the development of long-term customer relationships and seek ways to actively involve customers in the marketing process. Platform enterprises such as Amazon, Airbnb, and Uber are spearheading the ... -
BRAND VALUE CO-CREATION VIA THE PLATFORM ENTERPRISE
(Tsenov Publishing House, 2017)Firms today focus on the development of long-term customer relationships and seek ways to actively involve customers in the marketing process. Platform enterprises such as Amazon, Airbnb, and Uber are spearheading the ...