Browsing Списание "Бизнес управление" by Subject "marketing"

Now showing items 1-3 of 3

    • A CREATIVE APPROACH TO CONCEPTUALIZING AND INTEGRATING TOURIST PRODUCTS/BRANDS 

      Yankov, Nikola (АИ "Ценов", 2014)
      The scope of this paper is to approach creativity in conceptualization, designing and marketing of tourist products. Special attention is paid to the relation “Tourist potential of a region – tourist attractors – tourist ...

    • Innovative Marketing Technologies In The Development Of The Tourism Specialized Types 

      Sushchenko, Olena; Kasenkova, Kateryna; Sushchenko, Serhii (Tsenov Publishing House, 2022)
      New tools and innovative marketing technologies are emerging in the process of globalization and digitalization of society. The aim of this paper is to review and evaluate the prospects of Internet technologies as tools ...

    • THE EVOLUTION OF THE MARKETING PARADIGM 

      Banchev, Petar (АИ "Ценов", 2013)
      The evolution of the marketing paradigm. Over the last decade, marketing has started to develop new content in its paradigm, based on rethinking existing marketing hypotheses for identifying, studying and solving the ...