• Digital Marketing In Retail Banking – Analysis Of Managers’ Attitudes 

      Rashiti, Lulzim; Shala, Art; Sopi, Xhevat (Tsenov Publishing House, 2023)
      This study explores the digitalization of the banking sector in Serbia and the attitudes of bank managers towards digital communication channels and the future of the industry. A survey was conducted with 87 bank mangers ...
    • Online Retail Channels for Organic Bee Products 

      Lyubenov, Lyubomir (Tsenov Publishing House, 2020)
      The focus of the research is on online retail channels for organic bee products. They create short supply chains and ensure access to local and global markets and new market segments, which do not exist on offline markets. ...