Подреждане Списание "Бизнес управление" по Тема "strategies"

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    • ANALYSIS OF METHODS FOR BRAND EQUITY VALUATION 

      Goranova, Penka (АИ "Ценов", 2015)
      The impact of brands has become more powerful than ever in the contemporary world and brand managers are aware that brand growth and expansion are essential for the increase of sales and the development of companies in ...

    • University Business Models in Crisis Management 

      Bogdanova, Margarita (Tsenov Publishing House, 2020)
      The aim of the article is to present key features of the business model as a mental construction and to summarise successful practices of universities around the world that have implemented innovative management solutions ...