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Market Capitalization Factors Of The Bulgarian Pharmaceutical Sector In Pandemic
(Tsenov Publishing House, 2022)
The article is focused on the changes of the market capitalization in the Bulgarian pharmaceutical sector during the COVID-19 pandemic. The aim of the article is to measure and justify the impact of a set of factors that ...
Sofia City Tourist Image In Selected Social Media
(Tsenov Publishing House, 2023)
The pandemic situation greatly changed the entire tourism sector and influenced the digital search and importance of the tourist destination image and presence in social media. Moreover, the virtual trips, open galleries ...
The Consumer Choice Of Tourism Products - Sustainable Criteria For Market Segmentation
(Tsenov Publishing House, 2023)
The purpose of this paper is to empirically identify relevant and sustainable criteria for segmentation of Bulgarian consumers of tourism products in the process of making purchasing decisions. The study draws on original ...