Списание "Бизнес управление": Recent submissions
Now showing items 41-60 of 961
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Digital Marketing In Retail Banking – Analysis Of Managers’ Attitudes
(Tsenov Publishing House, 2023)This study explores the digitalization of the banking sector in Serbia and the attitudes of bank managers towards digital communication channels and the future of the industry. A survey was conducted with 87 bank mangers ... -
The Consumer Choice Of Tourism Products - Sustainable Criteria For Market Segmentation
(Tsenov Publishing House, 2023)The purpose of this paper is to empirically identify relevant and sustainable criteria for segmentation of Bulgarian consumers of tourism products in the process of making purchasing decisions. The study draws on original ... -
Covid-19 And Related Government Regulations’ Impact On Employment In Georgia
(Tsenov Publishing House, 2023)Due to the pandemic, 2020 became one of the most memorable years in the world history. It affected employment as well. Georgia was one of the countries which experienced the pandemic impacts on its citizens. The unemployment ... -
The Influence Of Social Media On Advertising Tourism Services (In The Example Of Bulgaria)
(Tsenov Publishing House, 2023)This article aims to provide an in-depth review of current literature related to the rapid and inevitable spread of social networks as a source of information influencing consumer opinion. To achieve this, it looks at how ... -
The Areal As A Tool For Local Business Development And Prosuming (A vision)
(Tsenov Publishing House, 2023)Strategic turns in regional development are a serious challenge. They lead to actions related to the rationalisation of the management of administrative units and territorial systems, to their linking in order to seek ... -
The Non-Life Insurance Market In Bulgaria - 15 Years After The Country's Accession To The European Union
(Tsenov Publishing House, 2023)The main aim of the study is to establish the state and development of the leading insurance industry in our country – Non-Life Insurance, as well as to outline its importance as an economic sector and to determine its ... -
Models For Making Decisions On Purchase Volumes Depending On The Assessment Of Upcoming Retail Sales
(Tsenov Publishing House, 2023)This article considers an economic system that consists of three types of business entities: a manufacturer, a distributor (wholesaler), and a retailer. Mathematical models that allow the distributor (wholesaler) to make ... -
The EU Policies As The Public Administration Tool To Increase The Agricultural Products Exports
(Tsenov Publishing House, 2023)Agriculture is an important source of food for people, forage for animals and raw materials for processing industries. Effective public administration of such an important economy sector as agriculture and all the sectors ... -
Factors Influencing Restaurant Selection In The Covid-19 Era: A Study Of Consumer Preferences In India
(Tsenov Publishing House, 2022)COVID-19 struck the humanity at the end of 2019 and since then it has been ravaging the mankind. Since then the economies have been badly affected; businesses have shut down and the restaurant businesses are no exception ... -
The Role Of Corporate Tax, Earnings And Debt In Determining Dividend Policy Of Firms
(Tsenov Publishing House, 2022)Dividend policy is a critical component of corporate finance strategy, which, when properly implemented, will allow firms to grow. In general, equity holders or corporate fund providers expect a favourable dividend policy ... -
Integrating Crisis Management Mechanisms In European Cohesion Policy
(Tsenov Publishing House, 2022)The series of challenges facing modern society posed by the consequences of the global economic crisis, the debt crisis in Europe, the Covid-19 pandemic, the war in Ukraine, etc. inevitably determine the relevance of ... -
The Impact Of The Tax Harmonization Process (On The Example Of Vat) On Budget Revenues In 25 Selected Eu Countries - A Comparative Analysis
(Tsenov Publishing House, 2022)As a result of the progressive integration of European countries, a need has emerged to integrate tax law provisions, especially in the field of indirect taxes. Over the years, it has been possible to introduce several ... -
Innovative Marketing Technologies In The Development Of The Tourism Specialized Types
(Tsenov Publishing House, 2022)New tools and innovative marketing technologies are emerging in the process of globalization and digitalization of society. The aim of this paper is to review and evaluate the prospects of Internet technologies as tools ... -
Impact Of Direct German Investments On Bulgarian Economy
(Tsenov Publishing House, 2022)The impact of foreign direct investments on the economy of the host country is indisputable. They affect national production, its volume and structure, trade (imports and exports), the local market and competition, employment ... -
Conceptual Approach For Presenting Text Data From Web-Based Information Systems In Structured Form
(Tsenov Publishing House, 2022)Data in web-based information systems is of growing interest for analytical processing by organisations. Usually, the text data in this type of systems has an unstructured form. Unstructured data in web-based information ... -
The Impact Of Covid-19 On Development Of Motor Casco Insurance In Bulgaria
(Tsenov Publishing House, 2022)Motor Casco Insurance is the most concluded voluntary insurance policy on the Bulgarian insurance market and in recent years its market share is about 27% in the General (Non-life) Insurance Section. The aim of the study ... -
Q-Commerce – The Next Generation E-Commerce
(Tsenov Publishing House, 2022)Q-commerce is a product of the integration of information and communication technologies and the migration of product exchange in the online environment, which in combination with the possibilities of physical delivery ... -
Specific Character Of The Media As Business Organizations And Models For Analysing The Values Created By Them
(Tsenov Publishing House, 2022)The article focuses on current issues related to strategic analysis of value creation in the media. At the beginning, the characteristic features of a media organization as such are presented and the specific aspects of ... -
Модели за взимане на решения относно обема и цената при покупките в търговията на едро
(Tsenov Publishing House, 2022)В статията се предлага математически модел за подпомагане на вземането на решения относно обема на покупките и нивото на цените на дребно, които фирмата за търговия на едро (дилърът) определя в зависимост от продажните ... -
Човешкият капитал като фактор на успешната дигитализация на местните административни услуги
(Tsenov Publishing House, 2022)Настоящата статия е посветена на човешкия капитал като ключов фактор на успеха на процесите по дигитализация на дейността на органите на местната власт. Натрупаният опит от периода на членството на България в ЕС и значителните ...