• Forecasting The Effectiveness Of Non-State Pension Fund Investment Strategies: The Case Of Georgia 

  Tsintsadze, Asie; Tsetskhladze, Sofio (Tsenov Publishing House, 2025)

  This paper evaluates the effectiveness of Georgia’s non-state pension fund using monthly data for 2022–2023 and develops short-to-medium-term forecasts to 2030. We assemble indicators on pension contributions, investment ...

• Cluster Analysis Of E-Commerce In The European Union Countries 

  Ivanova, Zoya (Tsenov Publishing House, 2025)

  E-commerce is the fastest growing segment in the trade sector and is of ever-increasing importance to the economy of the European Union. However, huge imbalances occur between individual countries when measuring the intensity ...

• The Practice Of Webrooming In Generation Z: Empirical Analysis On Peruvian Buyers 

  Caceres, Aitana Maria; Mendoza, Maria Fe (Tsenov Publishing House, 2025)

  This article focuses on the practice of webrooming among Generation Z youth residing in metropolitan Lima. The research seeks to answer the following question: How do convenience orientation and impulse buying propensity ...

• Managerial Competences In Regulated Industries 

  Kozlova, Aleksandra; Niemi, Olga (Tsenov Publishing House, 2025)

  Background: Managerial competencies are vital in regulated industries, where organizations must balance strict legal compliance with competitiveness. Methods: This study applies Quinn’s managerial competency model to a ...

• Challenges And Solutions For Sustainable Transport In The Era Of New Environmental Requirements In Bulgaria And Türkiye 

  Kirova, Antoaneta; Kosunalp, Selahattin (Tsenov Publishing House, 2025)

  The background of the research is based upon the conclusions of the International Transport Forum (OECD, 2-21) that one of the big challenges for the environment comes from the transportation sector, which is responsible ...

• Corporate Transparency And Disclosure: Metrics Of Macedonian Joint Stock Companies 

  Gjorgjioska, Emilija; Janeska, Margarita; Spaseska, Tatjana; Boshkoska, Meri; Gligorovsk, Violeta (Tsenov Publishing House, 2025)

  The disclosure and transparency of joint stock companies is fostering safe and sound governing of joint stock companies and reduces the risks of corporate crises and scandals. The purpose of the research is to identify the ...

• Impact Of Business Intelligence On The Economic Growth Of Small And Medium-Sized Enterprises (SMES): Evidence From The Lima Plaza Case 

  Quinteros-Navarro, Dino; Quinteros, Alfredo; Munoz, Victor; Ramirez, Williams (Tsenov Publishing House, 2025)

  In a context where digital transformation is a strategic challenge for the sustainability of small and medium-sized enterprises (SMEs), business intelligence (BI) emerges as a key factor in improving decision-making and ...

• Financial Efficiency Of The Bulgarian General Insurance Companies In The Context Of Financial Controlling 

  Krastev, Lydmil; Marinov, Marin; Milinov, Valentin (Tsenov Publishing House, 2025)

  The purpose of the article is to examine the economic efficiency of the leading insurance companies (according to the "gross premium income" criterion) from the "General Insurance" branch. The research methodology is based ...

• Developing An Equilibrium Model For Assessing House Price Deviation 

  Stefanov, Dragomir; Stoencheva, Yana; Ivanov, Petar (Tsenov Publishing House, 2025)

  This article deals with the problem of developing a reliable diagnostic tool that could help in reducing the unpredictability of house price cycles that cause undesirable reverberations in the economy. Such type of cycles ...

• Communication For The Importance Of The Creation And Introduction Of Innovation In Bulgarian Small And Medium Enterprises 

  Dimitrova, Yanica (Tsenov Publishing House, 2025)

  Innovation is becoming an imperative for modern business organizations that want to increase the sustainability of their competitive performance. Communication about the importance of innovation is critical to minimizing ...

• The Impact Of Taxation On Investment Financing: The Case Of Moroccan Small And Medium-Sized Enterprises 

  Marmad, Toufik; Oussama, Ritahi; Abdellah, Echaoui (Tsenov Publishing House, 2025)

  Small and medium-sized enterprises (SMEs) are pivotal to investment, employment, and economic growth in developing economies. However, their financing decisions are often influenced by complex tax environments that can ...

• The Positive Impacts Of Green Tourism On Local Communities In Tra Vinh Province Of Vietnam 

  Lam, Phuong; Nguyen, Cuong; Tran, Khuong (Tsenov Publishing House, 2025)

  This study aims to find out how green tourism positively impacts the local community in Tra Vinh province of Vietnam. The paper uses the questionnaire method to survey the awareness of the local community in Tra Vinh ...

• Corporate Social Responsibility Aspects Within the Publicised Corporate Culture of Bulgarian Companies 

  Minkov, Ilian; Dinkov, Milen; Dankova, Petya (Tsenov Publishing House, 2025)

  In recent years, the notion that business has a broad responsibility to society as a whole has gained significant momentum and is reflected in various academic theories, business practices and regulations. The concept of ...

• Application Of Machine Learning Algorithms in Predicting Customer Loyalty Towards Grocery Retailers 

  Franjkovic, Jelena; Fosic, Ivana; Zivkovic, Ana (Tsenov Publishing House, 2025)

  Retailers strive for customer loyalty in the sense of repeat purchases, but also as a high proportion of purchases (compared to competitors) and willingness to recommend to other customers. This paper examines customer ...

• Commercial Secret Management in Terms Of Shadow Digital Economy 

  Ohrimenco, Serghei; Orlova, Dinara; Cernei, Valeriu (Tsenov Publishing House, 2025)

  The article explores trade secret protection management in the context of the shadow digital economy (SDE). The study aims to identify threats to trade secrets associated with SDE and propose effective protection methods. ...

• Research Of Some Factors Affecting Discrimination in The Organization And Its Impact on Conflict Situations 

  Dikhaminjia, Irma; Tireuov, Kanat; Qajaia, Tatia; Khussainova, Zhibek (Tsenov Publishing House, 2025)

  The study of discrimination in organizations remains significant. Discrimination leads to various processes linked to conflict situations. In many instances, discrimination stems from the leader's management style. It is ...

• Ethical Considerations and Societal Impacts of AI Adoption In SMEs Within Emerging Markets 

  Boikanyo, Dinko (Tsenov Publishing House, 2025)

  This paper examines the ethical considerations and societal implications of AI adoption by small and medium enterprises (SMEs) in emerging markets. Drawing on Stakeholder Theory, Diffusion of Innovation, and the ...

• Business Development of Dubai Companies: A Synthesized Factor-Activity Analysis 

  Kaitoob, Rashid; Papazov, Emil; Mihaylova, Lyudmila (Tsenov Publishing House, 2025)

  Throughout the years, the notion of business development has been utilized in different dimensions. This study re-evaluates the concept via the perspective of strategic management. A synopsis of the correlation between ...

• Space Insurance – Innovations And Challenges For The Insurance Business 

  Markova, Irena (Tsenov Publishing House, 2025)

  The study focuses on the theoretical and applied aspects of insurance in the aerospace industry. The author's aspiration is to substantiate the role of space insurance as one of the main methods of increasing corporate ...

• Measuring The Innovation Activity Of Tourism Businesses In Bulgaria 

  Ilieva, Lyubka; Bozhinova, Mariyana; Todorova, Lyubomira; Pavlov, Pavlin (Tsenov Publishing House, 2025)

  The implementation of innovations in tourism enterprises is a key factor in increasing their competitiveness. A challenge for the tourism businesses in Bulgaria is to develop innovative solutions that will diversify their ...

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