Browsing by Subject "marketing mix"
Now showing items 1-2 of 2
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PRODUCT PLANNING IN SOFT DRINKS PRODUCTION COMPANIES IN BULGARIA
(АИ "Ценов", 2014)The choice of the subject matter for this article is based on the view that product policy has a key role. Given the specifics of the soft drinks sector it suggests a methodical framework for the process of product planning, ... -
VALUE CREATION BY COMPANY-CONSUMER INTERACTION – DECONI, BULGARIA CASE
(АИ "Ценов", 2016)The study investigates the value creation by companyconsumer interaction on the example of the advertising agency DeConi, Bulgaria.