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dc.contributor.authorVarbanov, Rumen
dc.date.accessioned2016-05-18T08:09:21Z
dc.date.available2016-05-18T08:09:21Z
dc.date.issued2013
dc.identifier.issn0861-6604
dc.identifier.urihttp://hdl.handle.net/10610/1420
dc.description.abstractIn this article, the author has shared his views on how Enterprise 2.0 is used for solving 4 groups of problems in the company: Marketing in Web 2.0 and working with customers of the company; The relationships with business partners; Personnel management; Managing the knowledge in the company. The author also offers an approach to developing a strategy for implementing Enterprise 2.0 for the needs of the company where the actions are theoretically divided into six phases:analysis of the business processes in the company, research and analysis of the condition of the information systems and technologies, defining the main objectives and activities on developing ICT, delineating the possible means of applying social networks in business processes, developing projects for a corporate social network and realizing the new IT strategy for a social corporate network.bg_BG
dc.language.isoenbg_BG
dc.publisherАИ "Ценов"bg_BG
dc.relation.ispartofseries1;9
dc.subjectWeb 2.0bg_BG
dc.subjectEnterprise 2.0bg_BG
dc.subjectconsumer-generated contentbg_BG
dc.subjectsocial media marketingbg_BG
dc.subjectIntranet 2.0bg_BG
dc.titleAN APPROACH TO USING ENTERPRISE 2.0 BY COMPANIESbg_BG
dc.typeArticlebg_BG


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