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ANALYSIS OF METHODS FOR BRAND EQUITY VALUATION
(АИ "Ценов", 2015)
The impact of brands has become more powerful than ever in the contemporary world and brand managers are aware that brand growth and expansion are essential for the increase of sales and the development of companies in ...
HISTORICAL PERIODIZATION OF ADVERTISING – PROBLEMS AND INTENTIONS
(Tsenov Publishing House, 2017)
The article focuses on certain discrepancies in the historical periodization of advertising artefacts and practices, found out when studying the development of advertising in literary sources intended for educational ...
МАНИПУЛАЦИЯ В УПРАВЛЕНИЕТО И ТЕХНОЛОГИИТЕ ЗА МАСОВА КОМУНИКАЦИЯ
(АИ "Ценов", 2012)
Целта на разработката е да разкрие природата на феномена „манипулация” и неговото проявление в управлениетo и технологиите за масова комуникация (пропаганда, реклама и пъблик рилейшънс). Изследването представя начини за ...