D.A.Tsenov Academy of Economics - Digital Library
The digtal library of D.A.Tsenov Academy of Economics is an electronic repostory which contains scientific works submited to the various journals of the academy. The repository also contains Master and PhD theses, papers from scientific conferences and monographic works, authored by the academic staff.
Sections of the archive
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Recently Added
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Digital Capacity, Rule Of Law, And Regulatory Quality As Determinants Of Government Effectiveness: A Pooled OLS Interaction Model For EU Member States
(Tsenov Publishing House, 2026)Government effectiveness, as a measurable institutional outcome, has been extensively studied, assessed and discussed in the academic literature. Building on the theories of moderation and institutional complementarity, ... -
The Effects Of AI-Washing On Consumer’s Trust, Ethics And Purchase Intention
(Tsenov Publishing House, 2026)As artificial intelligence becomes a dominant signifier of innovation in marketing, the practice of AI washing as the strategic exaggeration or fabrication of AI capabilities in marketing communications has emerged as a ... -
Зеленото банкиране като катализатор за устойчиво развитие – доказателства от банковия сектор
(Tsenov Publishing House, 2026)В статията се разглежда ролята на зеленото банкиране ка-то катализатор за устойчиво развитие, особено в контекста на глобалния банков сектор. Използван е смесен методологичен подход, основан на ка-бинетно изследване. ... -
The Impact Of Product Quality On Green Technology Product Consumption Behaviour In An Emerging Market: Evidence From Urban Consumers In Vietnam
(Tsenov Publishing House, 2026)Green technology products have increasingly attracted attention due to growing environmental concerns and the transition toward sustainable consumption. However, consumer adoption of green technology products in emerging ... -
Архитектурни подходи и технологични предизвикателства при изграждането на складове от данни (data warehouse) за нуждите на малкия и среден бизнес в България
(Tsenov Publishing House, 2026)Настоящата статия изследва архитектурните подходи и технологичните предизвикателства при изграждането на складове от данни (Data Warehouse) за нуждите на малкия и среден бизнес (МСП) в България. Въз основа на емпирични ...
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