Browsing by Subject "co-creation"

Now showing items 1-3 of 3

    • BRAND VALUE CO-CREATION VIA THE PLATFORM ENTERPRISE 

      Dimitrova, Boryana; Smith, Brent; Andras, Trina (Tsenov Publishing House, 2017)
      Firms today focus on the development of long-term customer relationships and seek ways to actively involve customers in the marketing process. Platform enterprises such as Amazon, Airbnb, and Uber are spearheading the ...

    • BRAND VALUE CO-CREATION VIA THE PLATFORM ENTERPRISE 

      Dimitrova, Boryana; Smith, Brent; Andras, Trina (Tsenov Publishing House, 2017)
      Firms today focus on the development of long-term customer relationships and seek ways to actively involve customers in the marketing process. Platform enterprises such as Amazon, Airbnb, and Uber are spearheading the ...

    • VALUE CREATION BY COMPANY-CONSUMER INTERACTION – DECONI, BULGARIA CASE 

      Krasteva, Neviana (АИ "Ценов", 2016)
      The study investigates the value creation by companyconsumer interaction on the example of the advertising agency DeConi, Bulgaria.