Browsing Международна научна конференция "Икономическо благосъстояние чрез споделяне на знания" by Subject "co-creation"
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VALUE CREATION BY COMPANY-CONSUMER INTERACTION – DECONI, BULGARIA CASE
(АИ "Ценов", 2016)The study investigates the value creation by companyconsumer interaction on the example of the advertising agency DeConi, Bulgaria.