HISTORICAL PERIODIZATION OF ADVERTISING – PROBLEMS AND INTENTIONS

dc.contributor.author	Stanev, Velin
dc.date.accessioned	2017-11-16T14:23:22Z
dc.date.accessioned	2017-11-16T14:23:27Z
dc.date.available	2017-11-16T14:23:22Z
dc.date.available	2017-11-16T14:23:27Z
dc.date.issued	2017
dc.identifier.issn	0323-9004
dc.identifier.uri	http://hdl.handle.net/10610/3371
dc.description.abstract	The article focuses on certain discrepancies in the historical periodization of advertising artefacts and practices, found out when studying the development of advertising in literary sources intended for educational purposes, as well as on the problematic semantics of some of the terms used.	us_US
dc.publisher	Tsenov Publishing House	en_EN
dc.relation.ispartofseries	3;3
dc.subject	advertising	us_US
dc.subject	marketing	us_US
dc.subject	hyper-consumption	us_US
dc.subject	periodization of advertising	us_US
dc.title	HISTORICAL PERIODIZATION OF ADVERTISING – PROBLEMS AND INTENTIONS	us_US
dc.type	Article	us_US