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dc.contributor.authorAngelova, Milena
dc.date.accessioned2023-07-04T10:28:04Z
dc.date.accessioned2023-07-04T10:28:05Z
dc.date.available2023-07-04T10:28:04Z
dc.date.available2023-07-04T10:28:05Z
dc.date.issued2023
dc.identifier.issn0861-6604
dc.identifier.urihttp://hdl.handle.net/10610/4730
dc.description.abstractHuman resources marketing is a relatively new branch of economic science, routed at marketing and human resources management and organisational governance domains and building upon their concepts. It has a substantial potential – if applied properly by the organisations, to help them attract, motivate, retain and manage their human resources, making sure they are well equipped with the needed skills and qualification, thus obtaining competitive advantage in the war for talents. The paper, on the basis of a dedicated desk-research, examines the evolution of the human resources marketing concept and its theoretical foundations in order to suggest models for successful practical application. It also charts avenues for further theoretical studies.us_US
dc.publisherTsenov Publishing HouseEN_en
dc.relation.ispartofseries2;3
dc.subjecthuman resources marketingus_US
dc.subjectemployers brandingus_US
dc.subjectattractiveness of professionsus_US
dc.titleHuman Resource Marketing – How To Win The War For Talentsus_US
dc.typeArticleus_US


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