Browsing Доклади by Subject "Social marketing"
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СОЦИАЛНИЯТ МАРКЕТИНГ: НОВАТА ФИЛОСОФИЯ ЗА ОТГОВОРНОСТТА НА БИЗНЕСА
(АИ "Ценов", 2016)Along the apparition and development of the Corporative Social Responsibility and the signing of the Global contract of UN (1999) an important step towards socialization of the society was made. The change in the social – ...