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VALUE CREATION BY COMPANY-CONSUMER INTERACTION – DECONI, BULGARIA CASE 

Krasteva, Neviana (АИ "Ценов", 2016)
The study investigates the value creation by companyconsumer interaction on the example of the advertising agency DeConi, Bulgaria.

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Author
Krasteva, Neviana (1)
Subjectco-creation (1)marketing (1)marketing mix (1)... View MoreDate Issued
2016 (1)
Has File(s)
Yes (1)

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