Critical Factors Of Career Perspective And Career Management In Higher Education: A Multi-Criteria SWARA Approach

Abstract

This research was undertaken to investigate the criteria that motivate individuals to progress in their careers. To accomplish this, research was conducted with employees from the University of Zadar. The study aimed to identify the criteria that affect career advancement within the context of a higher education institution. A total of 15 employees participated, evaluating 15 specific factors to determine the primary elements that promote career progression, using a rating scale from 1 to 10. The significance of these factors was assessed through the SWARA (Step-wise Weight Assessment Ratio Analysis) method. The findings of this study indicated that motivation and persistence are crucial elements in networking and professional relationships, while expertise and skills also contribute significantly. Nevertheless, a unique aspect of advancement in higher education is that work experience does not significantly enhance employee motivation. The research advances the thesis that motivation and professional networking are the dominant factors in academic career progression. This research offers insights into the factors that affect career development for employees within higher education institutions.