VALUE CREATION BY COMPANY-CONSUMER INTERACTION – DECONI, BULGARIA CASE

dc.contributor.author	Krasteva, Neviana
dc.date.accessioned	2016-11-15T09:03:43Z
dc.date.available	2016-11-15T09:03:43Z
dc.date.issued	2016
dc.identifier.isbn	978-954-23-1187-4
dc.identifier.uri	http://hdl.handle.net/10610/2995
dc.description.abstract	The study investigates the value creation by companyconsumer interaction on the example of the advertising agency DeConi, Bulgaria.	bg_BG
dc.language.iso	en	bg_BG
dc.publisher	АИ "Ценов"	bg_BG
dc.relation.ispartofseries	3;8
dc.subject	marketing	bg_BG
dc.subject	marketing mix	bg_BG
dc.subject	co-creation	bg_BG
dc.title	VALUE CREATION BY COMPANY-CONSUMER INTERACTION – DECONI, BULGARIA CASE	bg_BG
dc.type	Article	bg_BG