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20 ГОДИНИ ФАКУЛТЕТ „МЕНИДЖМЪНТ И МАРКЕТИНГ”
(АИ "Ценов", 2012) -
25 ГОДИНИ ВЪЗХОД НА АГРАРНАТА НАУКА
(АИ "Ценов", 2009) -
36 ВЛИЯНИЕТО НА МУЗИКАТА И ПЕРСОНАЖИТЕ В ТЕЛЕВИЗИОННИТЕ РЕКЛАМИ ВЪРХУ ПОТРЕБИТЕЛИТЕ
(АИ "Ценов", 2011)В съвременния бизнес все повече фирми се адаптират към необходимостта от използване на голям обем актуална информация за вземане на решения за управление на своята дейност и на пазарните си действия. Ефектът от рекламата ... -
5 ИНТЕГРИРАНОСТ НА СТРАТЕГИИТЕ ЗА НАУЧНИ ИЗСЛЕДВАНИЯ В ПЛАНОВИТЕ ДОКУМЕНТИ НА ВИСШИТЕ УЧИЛИЩА
(АИ "Ценов", 2015)В статията са представени модел за интегрираност на организационната стратегия на висшите училища със стратегията за научноизследователска дейност, както и етапите на разработване на стратегията за НИД, така че да се ... -
5. Школата на свободното банкиране с частични резерви срещу школата на пълното резервиране на депозитите - икономическо отражение на съвременните концепции в банковото дело и паричната политика
(Tsenov Publishing House, 2022)Изследването представя сравнителен анализ на постановките на двете съвременни пропазарни школи в областта на паричната теория и банковото дело, а именно школата на свободното банкиране с частични резерви и школата на пълното ... -
50 години европейска интеграция.
(АИ "Ценов", Свищов, 2007) -
75 Years Scientific Tribune For Economic Growth
(Tsenov Publishing House, 2020)The Economic Archive journal is a scientific economic publication which has been in print without interruption for as long as 75 years. As a scientific tribune for economic growth it has been printed permanently by Tsenov ... -
75 години научна трибуна за народностопански растеж
(Tsenov Publishing House, 2020)Списание „Народностопански архив” е научно икономическо издание, което излиза без прекъсване вече 75 години. Като научна трибуна за народностопански растеж то неотменно се отпечатва в Академично издателство „Ценов“, ... -
A BUSINESS MOTIVATIONAL PROFILE: COMPARING THE ATTITUDES OF THE BUSINESS, ADMINISTRATION AND YOUNG PEOPLE
(Tsenov Publishing House, 2015)The issies of motivational attitudes and the studies in this field have always been relevent with reference to the dynamics of the business environment and the fast changes in them within this context. For this reason, ... -
A COMPARATIVE ANALYSIS OF RETURN ON EQUITY IN BULGARIAN PUBLIC COMPANIES
(АИ "Ценов", 2014)In practice, there are different criteria for the classification of Bulgarian public companies. Public companies are most commonly ranked according to their market capitalisation and realised turnover (the value amount ... -
A CONTEMPORARY OVERVIEW OF THE APPLICATION OF COLLABORATIVE CONSUMPTION IN TOURISM
(Tsenov Publishing House, 2017)Collaborative consumption is a current global trend which is changing the way in which people use goods and services. This trend also affects the state of the tourism market. With reference to this the article studies the ... -
A CREATIVE APPROACH TO CONCEPTUALIZING AND INTEGRATING TOURIST PRODUCTS/BRANDS
(АИ "Ценов", 2014)The scope of this paper is to approach creativity in conceptualization, designing and marketing of tourist products. Special attention is paid to the relation “Tourist potential of a region – tourist attractors – tourist ... -
A Critical Review Of Ethical Infrastructure Basic Models
(Tsenov Publishing House, 2022)The study aims to consider and analyze the main theoretical formulations with a high degree of influence on the ethics in public sector organizations. It also presents basic ethical concepts and defines a conceptual apparatus ... -
A CRITIQUE OF DEFINITIONS IN ECONOMICS FROM AN AUSTRIAN PERSPECTIVE: MICROECONOMICS
(АИ "Ценов", 2015)In the physical sciences, it goes without saying that all practitioners use words in the same manner. A mere verbal dispute would be anathema in this arena of intellectual discourse. There is no dispute, , as to the means ... -
A HOLISTIC APPROACH TO EXAMINING THE SHADOW ECONOMY
(АИ "Ценов", 2013)The article provides a brief retrospection of the methods which are applied within the framework of various paradigm approaches for studying and explaining shadow economy practices in Europe and worldwide. The author ... -
A HOLISTIC APPROACH TO REGIONAL BUSINESS DEVELOPMENT
(АИ "Ценов", 2016)The article is outlining the problems and the need for alternative (also called diagonal) approach in the development process of the regions and in particular оn their business spheres. In this regard the first part ... -
A HOLISTIC APPROACH TO REGIONAL BUSINESS DEVELOPMENT
(АИ "Ценов", 2016)The article is outlining the problems and the need for alternative (also called diagonal) approach in the development process of the regions and in particular оn their business spheres. In this regard the first part ... -
A LIQUIDITY ASSESSMENT OF THE BULGARIAN BANKING SYSTEM (2009–2013)
(АИ "Ценов", 2014)Liquidity is of great significance for the stability of credit institutions and the banking system as a whole. In normal circumstances, the capital adequacy of banks is determined as a key factor for stability. But, during ... -
A METHODOLOGY FOR A COMPLEX ASSESSMENT OF PERSONNEL COMPETITIVENESS WITHIN A COMPANY
(АИ "Ценов", 2013)In this scientific investigation a model is developed and applied for the comprehensive evaluation of the competitive power and competency of specialists in a specific firm (enterprise, institution and so on). The different ...