Browsing Доклади by Author "Krasteva, Neviana"
Now showing items 1-1 of 1
-
VALUE CREATION BY COMPANY-CONSUMER INTERACTION – DECONI, BULGARIA CASE
Krasteva, Neviana (АИ "Ценов", 2016)The study investigates the value creation by companyconsumer interaction on the example of the advertising agency DeConi, Bulgaria.