Browsing by Subject "marketing"

Now showing items 1-8 of 8

    • A CREATIVE APPROACH TO CONCEPTUALIZING AND INTEGRATING TOURIST PRODUCTS/BRANDS 

      Yankov, Nikola (АИ "Ценов", 2014)
      The scope of this paper is to approach creativity in conceptualization, designing and marketing of tourist products. Special attention is paid to the relation “Tourist potential of a region – tourist attractors – tourist ...

    • HISTORICAL PERIODIZATION OF ADVERTISING – PROBLEMS AND INTENTIONS 

      Stanev, Velin (Tsenov Publishing House, 2017)
      The article focuses on certain discrepancies in the historical periodization of advertising artefacts and practices, found out when studying the development of advertising in literary sources intended for educational ...

    • Innovative Marketing Technologies In The Development Of The Tourism Specialized Types 

      Sushchenko, Olena; Kasenkova, Kateryna; Sushchenko, Serhii (Tsenov Publishing House, 2022)
      New tools and innovative marketing technologies are emerging in the process of globalization and digitalization of society. The aim of this paper is to review and evaluate the prospects of Internet technologies as tools ...

    • THE EVOLUTION OF THE MARKETING PARADIGM 

      Banchev, Petar (АИ "Ценов", 2013)
      The evolution of the marketing paradigm. Over the last decade, marketing has started to develop new content in its paradigm, based on rethinking existing marketing hypotheses for identifying, studying and solving the ...

    • VALUE CREATION BY COMPANY-CONSUMER INTERACTION – DECONI, BULGARIA CASE 

      Krasteva, Neviana (АИ "Ценов", 2016)
      The study investigates the value creation by companyconsumer interaction on the example of the advertising agency DeConi, Bulgaria.

    • ГЕНЕЗИС НА СЪВРЕМЕННИТЕ МАРКЕТИНГОВИ МРЕЖИ 

      Григорова, Ваня; Grigorova, Vanya (АИ "Ценов", 2016)
      В съвременната икономическа практика, като естествен резултат от редица обществени и пазарни процеси, се зараждат обединения от организации с обща стратегическа цел, обозначавани като „мрежи”. Този феномен е сложен, има ...

    • МАРКЕТИНГОВИ РЕШЕНИЯ В УСЛОВИЯТА НА РЕЦЕСИВЕН ПАЗАР 

      Банчев, Петър (АИ "Ценов", 2002)
      In the last ten years of the XXth century Bulgarian economy fall in a very contradictory situation. On the one hand had been done radical transition from strongly centralized economy and directly-plan, ruled economy to ...

    • ОЦЕНКА НА МАРКЕТИНГОВАТА ЕФЕКТИВНОСТ – ПРОБЛЕМИ И ВЪЗМОЖНИ РЕШЕНИЯ 

      Марчевски, Иван; Marchevski, Ivan (АИ "Ценов", 2014)
      Въпросите, свързани с ефективността на маркетинговата дейност и връзката й с финансовите резултати на фирмата, се радват на устойчив и нарастващ интерес сред академичните среди и бизнеса през последните две десетилетия. С ...